Brand Design for The OAK Room

The OAK Room is a cigar bar-meet-scotch-lounge concept. 

Picture this — the perfectly grand mahogany room with high ceilings, leather couches, dimly lit chandeliers, low tables, scotch menu and box of cigars on each. After creating this vision, I then named the space and worked through positioning, messaging, branding, and collateral design, until it started to all come together. The OAK Room design with men from ages 30-45 in mind, who turn to their glass of scotch and cigar after a long day. It’s laidback, it’s sexy, it’s the OAK Room.