Brand and apparel design
for NYAB

Meet NYAB, an environmentally-conscious, street-style clothing brand. NYAB’s mission is to accustom the next generation to shopping sustainably. We did this by making the apparel very attractive to high schoolers and college kids, so they won’t feel the difference between this brand and brands they already love.

This mood board is almost entirely aesthetic-focused. It was very important that we nail the personality of this brand, since it’s not your typical look for an environmentally conscious brand. It’s street-style, with a focus on elements like the color, orange and stripes.

It was important that NYAB’s logo felt extremely urban, young, and modern. This logo fits perfectly to represent the brand because between its sharp corners and bold letters, it’s very edgy, as opposed to your typical “green” eco brands.