Brand Strategy, Brand and Menu Design for Wooly Pig
Wooly Pig is a fast casual restaurant that serves fresh Asian food with a twist. After plenty of research, we learned who their customer base is, repositioned the brand, and built a strategy geared for them. From there, we designed a fresh, new look for their shop — everything from a logo, color palette, typography and menu design, to cups and paper bags, and more.
Minimal / Homey / Mature / Timeless / High-Quality
Laidback. Filled with clean, minimal typefaces and monochromatic icons and patterns. Approach is much more mature and sleek. Wooly Pig would fit in and feel homey and timeless.
We wanted to keep Wooly Pig’s signature pig icon,
but switch up the logotype to add a fresh, new
look to the logo. The font is playful enough, giving
it a casual, inviting feel, but sophisticated enough
to show the customers Wooly Pig definitely knows what they’re doing.
