Brand Design for Chroma Charters

Chroma Charters is a female-run sailing charter company leading private tours for millennials and their families. It is founded in San Diego and aims to showcase the ocean’s beauty and marine life through its daytime tours and sunset rides. By creating a vivid hue for Chroma’s color palette, a bubbly and young typeface for its logo, and fun collection of shapes for its icons, this brand began to come to life. It perfectly encapsulates the vibrant, relaxing, and enjoyable energy every passenger is bound to experience along the ride. All aboard!